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This website theringstudio.com has the following in the web page, "Contact us TODAY to start designing your perfect ring! Out of Hours Appointments." We analyzed that the website also stated " We are pleased to see you at your convenience, call to book your appointment TODAY! Like us on Facebook for up to date news, fresh designs and competitions! With over 500 designs to choose from we cater for every taste and budget." It also stated " Why settle for an off the shelf ring worn by thousands when you can personally select every aspect from the metal to the diamond? Celebration of a birth? If you would." The header had engagement rings as the highest ranking search term. It was followed by wedding rings, shaped wedding rings, and eternity rings which isn't as ranked as highly as engagement rings. The next words they used was the ring studio. ring studio was also included but will not be understood by search engines.